When you're trying to grow a yoga business, it can be hard to know where to start. Should you have an online presence? Should you be on social media? Should you have an email list?
The answer is a resounding YES!
If you really want to take your yoga business to the next level, and get out of the rat race of constantly trying to fill classes and get people into your studio, you absolutely have to be online. When you build up the online face of your business, you'll be able to work less and make more money through passive income.
If you currently lack the startup capital to invest in resources like these, I suggest you start by taking a look at this post by Consumer Affairs about how to get a business loan
But you can't be online without a few key resources.
These are the tools I swear by that have transformed my business, and transformed me from running around with my head cut off to leading my business with ease and efficiency.
You need a website, and for a website you need a server. I strongly encourage you NOT to use GoDaddy. I have had clients on GoDaddy, and they make things far more complicated than they need to be.
With DreamHost you get a great price on a shared server, or a great price on a private server. 42Yogis is on a private server with DreamHost, while I host my client websites on a shared DreamHost server. Both servers are good options, but you probably won't need a private server until you are getting over 20,000 unique hits per month.
An awesome bonus of DreamHost is their one-click-installs. With literally one click you can install WordPress on your account, and get your site up and running in an hour.
I have been a loyal customer since June 2010, and I couldn't be happier.
BONUS! DreamHost is letting me give away a free domain to each yoga teacher who signs up for website hosting. Sign up at DreamHost.com
, and enter the promo code 42YOGIS.
Without email marketing, the online arm of your business will never get off the ground. Email is far more powerful than social media. I started using AWeber
since Day 1 of 42Yogis because I knew a large part of success in business is planning for the future. I didn't want to have to change my email company down the line. I needed something that would do autoresponders, and would grow easily as my business grows. AWeber is brilliant for this.
AWeber lets me manage multiple email lists. I have a list for people who are interested in Ayurveda. I have a list for the telesummits I teach. I have a list for yoga business professionals. I have a list for yoga students. You get the picture. Using AWeber I can send to multiple email lists at once or only one. I can schedule messages in advance, and I can create email sequences based on when or from where the user signs up.
You can use an email list for your email business to make sure you are sharing the right content with the right people. You can segment your list for beginner yogis, intermediate, advanced. You can have a list for yogis who come see you when you're travelling, and a list for yogis who take your classes locally. The opportunities are endless. Once you have an email list you're much more likely to be able to grow your business. You can sign up for AWeber here at AWeber.com
Unfortunately for AWeber, however, they were unable to keep up with the growth of my business. I switched to ConvertKit after 2 years of AWeber, and I am absolutely in love. AWeber was a great starting place for me, but as I started creating and implementing more sales funnels, my business outgrew AWeber.
Using ConvertKit's automation rules I can segment my subscribers based on their interests and purchase behaviour. If someone buys something, it will automatically remove them from the sales funnel. If someone doesn't buy something, it will automatically remove them from the funnel so they don't get emails they find annoying.
Subscribers can be moved and tagged based on what they click and several other activities they take within my emails.
Since switching my email marketing has become much more streamlined and efficient, and I'm feeling so incredibly grateful for this tool.
Now, that being said, if you're just starting out, you don't need ConvertKit. If you want to do more with sales funnels, then it's worth looking into.
Where, oh where, would my business be without LeadPages
? Non-existent, that's where. If you're on my email list, you probably got there through a lead page or a leadbox I set up with LeadPages.com. LeadPages is expensive, but a necessity. When I was working on cutting my business expenses, I kept LeadPages over everything else.
LeadPages lets you create landing pages and sales pages with ease. And the best part? These pages are designed to convert. They have been tested and are designed to help you get subscribers, and get your products in front of people who are interested in what you have to say. LeadPages are incredibly easy to use, and exceptionally professional.
The lovely folks at LeadPages host regular free trainings and webinars about how to best use their software to get subscribers and customers. Learn more about LeadPages here at LeadPages.net
is my go-to tool for social media. Using Buffer you can schedule social media posts in advance and they post automatically without you even being at your computer. There are awesome integrations for Buffer with IFTTT
, Pocket, and other online tools that allow you to curate content for your social media platforms with ease.
Using Buffer you can schedule announcements about your upcoming classes, yoga news, yoga facts, quotes, tricks, and tips. Buffer has a free plan, a lower-level paid plan called Awesome, and a business plan. I use the Buffer Business Plan, but that is so I can get insights and analytics about my social media channels. This way I know what converts. I can see what posts I should do more of and which posts I should do less of. You can sign up for Buffer here at BufferApp.com
, Canva, Canva! Where have you been all my life? Canva is graphic design for non-designers. Using Canva's amazingly simple and intuitive interface, you can create professional looking graphics for social media posts. Canva has template sizes for Facebook, Facebook Ads, Twitter, Pinterest, Instagram, YouTube, and more.
I am a pro with Photoshop, having used Photoshop since 1999, but even I use Canva because it's quick and easy. Get in, make your graphic, and get out in 10 minutes or less.
With Canva you can make awesome graphics to promote your yoga classes, workshops, and even share some yoga tips and tricks. Check out Canva
Ok, so I'm not going to lie: a large part of why I like Asana
is the name. But also...Asana rocks. Asana is an amazing tool for organising your day. You can create tasks, and check them off. You can set tasks to repeat daily or at scheduled intervals. I have repeating tasks like "Update Facebook" "Add pins to Pinterest" "Add a post to Instagram", and more. I use Asana to stay on top of my task management. This article was a task on Asana.
Within teach task you can create sub-tasks, and you can assign them to people. Here's an example of how this can work for a yoga studio:
If your receptionist also runs social media, you can assign her the task of updating the Facebook page, and compiling sales numbers. Asana will send her an email with her tasks for the day.