The newest Instagram change is great for yoga teachers
Things are always changing in social media, and Instagram is no different. While Instagram has remained fairly consistant over the years, 2016 has seen some major changes, with at least one more yet to come.
As of last week many users on Instagram can now upload a 60 second video clip instead of just the 15 seconds we have been used to.
According to Instagram's blog:
"We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year.
In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial."
This increase in video length is great news for yoga teachers who can share a mini tutorial more effectively, and engage better with the yoga community. Yoga teachers like Kino and Dashama who use Instagram to run yoga challenges will be able to take advantage of the 60 second format to be able to explain a pose in the challenge more thoroughly.
I am interested to see how those numbers shift once more users are taking advantage of this new video length.
- Posted in: Marketing