Lululemon gets the last laugh in a stroke of marketing genius

Apr 2, 2014 | Yoga | 0 comments

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1 min read

Lululemon as been in the news a lot lately ever since they had to issue a recall for their $99 yoga pants which just happened to be see-through. Oops!

Not surprisingly, Jimmy Kimmel took this opportunity to make Lululemon the butt of one of his jokes and put together a commercial advertising his version of a product “even more revealing than the yoga pants they [Lululemon] already sell” – spray-on yoga pants retailing for $1,200 per can.

 

In a stroke of marketing genius, Lululemon created a product page for these yoga pants, although sadly, they’re all out of stock.

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